Non-Brand Things To Look For
If you've ever seen a pair of cowboy boots, it is easy to notice the unusual while sourcing. Look for boots with an odd texture or color. Identifying the type of leather you have is much more important for listing. This can typically be done by looking up the model number printed inside the boot, or looking up boots of that particular brand and finding similar items. If all else fails, you can also send a picture of the boots to the company and they will identify them for you.
If you are in a hurry, you can almost always identify a high-quality cowboy boot by the feel of the leather. If there are several pair, just walk down the aisle and feel each one. If they have a cheap plastic type feel, especially the upper leather, go ahead and pass on them.