So let's see how you can improve your sales with excellent titles...
If you've sold on eBay long enough, you've probably lost your pants on an auction. We have had several auctions that ended at only a dollar or two. These are very sad sales as a seller. A particular experience that comes to mind is when we sold a cashmere Banana Republic jacket for a winning bid of $.99 (not with free shipping thank goodness). We had put in on auction with the hope of getting our listings higher in eBay's search results but it wasn't until after it sold that we realized we had mispelled both "Banana" and "Cashmere." Turns out nobdoy wanted a "Cashemre Bnanan." While it is an extreme example, hopefully it demosntrates the importance of a proper title!
As a buyer, "sniping" auctions like this can be a very fun a profitable past time. Poorly written titles are one of the main reasons that peopled get sniped. For example, a Gore Tex Jacket from The North Face can go for $80. If however, you describe it as a "winter coat" you will get very few views and your final price will be a dissapointment. Or, if you try to sell it on a Buy It Now, it will simply collect dust in your inventory.
Horrible titles are not and uncommon occurance either. To show you what we mean, we spent less than 5 minutes searching eBay and came up with the following examples:
Hopefully your titles aren't nearly as pitiful as the ones above, but we're hopeful that we can still teach you a thing or two to improve your sales!
So what makes a good eBay Title? Well let's compare a few and we'll see:
Good Title Example: The North Face Hyvent Jacket - Green - Waterproof - Men's Size Small
Bad Title Example: L@@K!! north face coat excellent conditoin small free ship RARE!
Even without reading it, I'm totally turned off by unprofessional look of the bottom example. The good example, however, is following a specific formula which we have found useful. A great eBay title has 3 parts which fit together like this:
(Brand & Model) + (Description of the items most marketable qualities) + (Gender & Size)
Using the above example, it fits together as follows:
Notice that they title is concise and simply describes the item. The title is not the place to do your selling. eBay buyers typically know what they want and the job of your title is to help them find your listing. After they have found it, your photos and description should convince that they it's your product that they should buy.
The Quick List For Writing eBay Titles
We hope this was helpful to you and that you can now write killer eBay titles! This article is Part 1 of our Sell More On eBay tutorials. Stay tuned for Part 2 when we teach you how to speed up your listing process! Most new sellers are overwhelmed at trying to complete even 5 listings a day, while full time sellers manage to complete over 50 listings a day without any help! Stick around and learn their secrets!
In the meantime, check out some of our other articles:
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